Creative Direction

Copywriting

UX Direction

Ideation

Jet

Careculator

A key piece of Jet.com's “Innovating Saving” campaign that led to a Media Grand Prix at Cannes. The “Careculator” was an online experience, launched during the holidays, which told users how much to spend on their friend’s gifts based on how much that friend interacts with them online. How? It used advanced “Careculus” to analyze the amount your friends’ like, comment, tag, and share your posts to literally put a price on your friendships. And of course, it also served up the gifts you can get in that price range (for less) on Jet.com.

Cannes Grand Prix (Integrated)
One Show Merit
Webby's Shortlist
Shortys Shortlist
Act Facebook Award

10.0
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10.0

Jet

Careculator

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10.0

Jet

Careculator

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