Everything We Do Starts With You
Leading intimates brand, Soma continues its dominance as an industry leader in products that respond to women's needs. We were challenged to highlight real women’s stories, bodies and intimate needs proving that Soma's bras are carefully constructed with unique solutions that eliminate the challenges women face every day.
“Everything We Do Starts With You” features a group of women, cast via Zoom, and focuses on their lives in their own voice. From an ICU nurse to a beauty director to a breast cancer survivor, their individual stories, and hence their bra needs, are varied based on their personal journey and lifestyle.
2020land created and produced the campaign from start to finish, including developing the concept, casting the women, directing the films and managing all aspects of production and post.