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Michelob ULTRA

Knicks Championship Opener

Film
Production

We teamed up with Michelob ULTRA and their in-house agency, draftLine to celebrate the historic 2026 New York Knicks Championship run. From the bartenders who welcomed New Yorkers on every game day, to the die-hard Knicks fans who stood behind the team all season long, this campaign – featuring Knicks legend Earl “The Pearl” Monroe and former Knick and MSG broadcaster John Wallace – is about honoring the spirit of NYC and a championship moment that will be remembered for generations.  

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SAY HELLO

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Knicks Championship Opener
It's good! It's good!
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