The brief was to launch a first-of-its-kind bra designed by 1,500 women over 3 years. No pressure. Immediately, we gravitated towards the notion that this revolutionary bra actually changes with you. And women… change a lot. No matter your shape or size or state of being, Bodify™ is a bra that can support you. We told this rich product narrative through the lens of the real women Soma designed the bra for, balancing authenticity and humanity with gorgeous product visuals. The spots ran on paid social – Instagram, Facebook and TikTok – and lived on Soma's website.